CV

^{Current Position}

Freelancer in public relations specialising in:

·         copywriting

·         proofreading

·         press release writing

·         editorial

·         advertorial

·         writing for marketing material

·         writing website copy, including SEO

·         newsletters and bulletins

·         speeches

·         planning, developing and implementing PR strategies

·         celebrity interviews

·         event management

^{Previous Position}

Company:

Dates:

Job Title:

Job Role

Lee Valley Regional Park Authority (LVRPA)                Enfield, Middlesex

September 2007 – July 2009

Media & Communications Manager

·           drafting speeches and briefing materials for senior management and Authority Members

·           raising profile of Chief Executive and Senior Officers through targeted media and seeking speaking opportunities

·           provide communications advice and support to Senior Management

·           responsible for reactive and proactive media management, identifying and developing excellent relationships with local, regional and national media, including print, electronic and TV

·           external communications – writing and editing external newsletter.  Writing and editing Authority website. Writing copy and advertorial for various forms of media, including press releases, photocalls etc. and selling-in stories

·           internal communications – writing and editing internal newsletter and Authority intranet

·           crisis management – pro-actively managing good/bad news stories and preparing reactive responses and strategies.  Managing high profile announcements to minimise reputational damage

·             co-ordinating press material for events, actively seeking media presence

·             develop and manage relationships with LVRPA supporters

·           contribute to the development and implementation of creative PR and media campaigns and provide PR and media support to LVRPA departments

·           work with key departments to deliver specific projects and events, co-ordinating with external agencies to manage design and implementation of LVRPA brand

·           website - manage website content  - writing and editing. Seeking opportunities to maximise website as a means of promoting LVRPA.  Writing website guidelines

·           manage and support corporate events and seek celebrity attendance where necessary

·           proofreading – marketing leaflets, website, annual report, corporate guidelines, corporate exhibition material

^{Previous Position}

Company:

Dates:

Job Title:

Job Role:

Lee Valley Regional Park Authority (LVRPA)                Enfield, Middlesex

April 2005 – September 2007

PR & Communications Officer

·           responsible for reactive and proactive media management, identifying and developing excellent relationships with local, regional and national media, including print, electronic and TV

·           external communications – writing and editing external newsletter.  Writing and editing Authority website. Writing copy and advertorial for various forms of media, including press releases, photocalls etc. and selling-in stories

·           internal communications – writing and editing internal newsletter and Authority intranet

·           crisis management – pro-actively managing good/bad news stories and preparing reactive responses and strategies.  Managing high profile announcements to minimise reputational damage

·           co-ordinating press material for events, actively seeking media presence

·           develop and manage relationships with LVRPA supporters

·           contribute to the development and implementation of creative PR and media campaigns and provide PR and media support to LVRPA departments

·           work with key departments to deliver specific projects and events, co-ordinating with external agencies to manage design and implementation of LVRPA brand

·           website - manage website content  - writing and editing. Seeking opportunities to maximise website as a means of promoting LVRPA.  Writing website guidelines

·           manage and support corporate events

·           proofreading – marketing leaflets, website, annual report, corporate guidelines, corporate exhibition material

^{Previous Position}

Company:

Dates:

Job Title:

Job Role:

Lee Valley Regional Park Authority (LVRPA)                Enfield, Middlesex

 October 2003 – April 2005

Management Support Officer - Marketing

·           manage the update and printing of corporate leaflets and their distribution

·           maintain corporate customer database and organise specific mail shots, in conjunction with the external mailing house, DMC

·           research, create and distribute monthly electronic newsletter “e-flyer”

·           edit and maintain the Lee Valley Park website, along side an external web design company

·           collate monthly web statistics to aide in assessing the marketing effectiveness of the web site

·           organise and co-ordinate various exhibitions and events, both independently and as a team:

­ Lee Valley Birdwatching Fair 2004 & 2005

­ The Outdoor Show 2004 & 2005

­ The British Birdwatching Fair (Rutland) 2004 & 2005

·           regular duties:

­ respond to general marketing enquiries from customers and businesses

­ collate weekly and monthly press cuttings and publish on public folders

­ manage image library database to make images easily accessible

­ participate in events and exhibitions

­ use new finance system to raise orders and process invoices

­ financial spreadsheets – set up and maintain spreadsheets to track financial expenditure for various departments

­ manage bookings diary for department Land Rover and MEU

^{Previous Position}

Company:

Dates:

Job Title:

Job Role:

Publicity Engineers

 PR Consultants

March 2003 – October 2003

(Temporary position)

Office Manager

Office management in a PR environment

^{Previous Position}

Company:

Dates:

Job Title:

Job Role:

(Aug 2002 – Feb 2003)

Kaleidovision

Videographics company

May 2001 – Feb 2003

Project Co-ordinator

Project Co-ordinator

·         Update and develop project and system database

·         Liaise with Account Managers to request, chase project artwork as required via appropriate medium

·         Co-ordinate programming, projects, music, systems and despatch as required

·         Create schedule plans for all departments

·         Create weekly and daily workflow for the Programming department

·         Liaise with Account Managers to obtain information required by departments

·         Liaise with Clients to obtain relevant information

·         Change Management

·         Weekly invoice forecasting

·         Liaison with Finance department on project and system invoicing

Junior Account Managing

·         Attending presentation demonstrations along with Account Managers

·         Run small scale projects

·         Produce quotations and creative briefs

·         Run demonstrations to independent operators on and off site

Training Executive

·         Co-ordinate and conduct training at head office and on-site as required

·         Design and produce all training aids

·         To participate in trainer training

·         Develop and implement system for all training sessions and recording comments/feedback

·         Offer advise and support to users regarding operational issues

·         Provide quotations for training sessions as required

Job Title:

Job Role:

(May 2001 – Aug 2002)

Sales and Marketing Executive

Sales and Marketing Executive

·         Handle sales enquiries and pass to Account Managers as appropriate

·         Liaison with all clients, researchers and external agencies, clients include HSBC, Scottish & Newcastle and Greene King

·         Liaison with all company departments

·         Research and produce marketing plans

·         Monitor & report on press coverage and competitor activity

·         Co-ordination of preparation for exhibitions/ trade shows and attendance at events.

·         Administration of all marketing support materials, including preparation of specialist design proposals and VHS showreels.

·         Co-ordination of video shoots.

·         Utilising a range of computer skills covering Word, Excel, Publisher and PowerPoint.

Junior Account Managing

As above

Training Executive

As above

^{Previous Position}

Company:

Dates:

Job Title:

Job Role:

European Flavours & Fragrances Plc                                               Ware, Herts

Manufacturer of flavours and fragrances

May 1999 – May 2001

Marketing Assistant & Trainee Evaluator

·         Collate information from publications and organising appropriate marketing systems

·         To maintain awareness of market products.

·         Taking responsibility for loading fragrances onto a computerised system.

·         Organising regular fine fragrance appreciation lists.

·         Assisting with all aspects of marketing presentations

·         To select appropriate fragrances in response to customers requests.

·         To maintain the necessary records to enable effective fragrance selection.

·         Logging new product samples and organising relative displays with new product lists.

·         To work with the Sales team to initiate and develop market analysis reports and presentations.

·         To encourage potential customers to brief the company for their new product requirements by using market overview techniques.

^{Work Experience}

1998 – 1999

Orange Communications                                                                                                                        

Trade Marketing Assistant (temporary position)

I worked as part of a team, liaising with customers and businesses, setting up and maintaining spreadsheets and assisting with different projects.

^Education

2007

2006

1997 – 1998

1995 – 1997

1990 – 1995

Crisis Management course, Effective Press Relations course, Media training

Successful PR and the regional media course

University of Hertfordshire                                                                                   

Business Administration & Marketing with Honors 2:2 discipline

Options included: International Marketing, Marketing Communications, Strategic Marketing Management.

Hertford Regional College                                                                                   

HND Business & Finance

Options included: Industrial Relations, Introduction to Marketing, Organisational Marketing and Service Marketing, Marketing Communications, Marketing Research, Personnel Management.

Ward Freman School                                                                                           

Awards Received:

A Levels: English, Business     

GNVQ (intermediate): Business (Merit)

GCSE’s: 8 GCSE’s grade A – C

RSA: Typewriting 1 (Pass)

^References

References available on request.